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Offline Search Engine Optimization

Applicable Job Roles: web designers (and those learning to be), website copywriters, programmers and IT staff, web project managers, marketing professionals, and small business owners managing their own websites
Outline

 Week 1: Introduction to SEO and Examining the Competition

  • SEO 101 – The Basics
  • Developing an SEO plan
  • Studying your competition

 Week 2: Important Search Engine Ranking Factors

  • Steps to creating top ranking pages
  • Important on- the- page SEO elements
  • Keyword selection and relevancy

 Week 3: Understanding Links

  • Critical link elements
  • Evaluating link quality
  • Link building tools

 Week 4: Quality Link Building Activities

  • Specific link building strategies
  • A link building planner
  • Content marketing

 Week 5: Getting into the Major Engines

  • Design hindrances, avoiding penalties, algorithmic updates
  • Fully utilizing SE Webmaster Tools
  • Suggestions for site architecture and the 301

 Week 6: SEO success and the future of search

  • More SEO tools and measuring success
  • The future of search
  • Pulling it all together
Prerequisites
  • This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies, HTML and programming related to web page design will find it useful.
Requirements
  • eBook SubscriptioneBook and SearchEngineNews “Basic News” Subscription: Students will need to obtain a subscription to the “Basic News” plan through SearchEngineNews.com for at least 5 weeks at $12 cost. (By by doing a $1 week trial at the start of the course and one month’s membership for $12 it will carry you through week 5 of class, when you can cancel it or choose to continue.) Your subscription to SearchEngineNews.com is designed to teach you the latest SEO happenings.
  • For the course we’ll supplementing course lectures and materials with readings from ‘The Unfair Advantage Book on Winning the Search Engine Wars’, a eBook from Planet Ocean Communications. This acclaimed book is downloadable with your SearchEngineNews.com membership.
  • There will also be extensive references in the course through week 5 to online resources within SearchEngineNews.com that are available to subscribers, as well as to other sources for notable articles, checklists and SEO tools.

  • Additional instructions and a link for the SearchEngineNews membership, which gives you access to the downloadable eBook, are available in the classroom prior to the start of the class.

 

Additional information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.